Dairy products industry
Online marketing for the CowParade, public art international event.
Strategy and online marketing for the dairy products industry.
Viral marketing strategy for Les Produits Laitiers (dairy products industry), main partner of the CowParade event in Paris: strategy, design, editorial charter, launch (E-mail marketing, video teasing, contest, partnerships, netlinking).
Detailed traffic analysis on 1.5 years of corporate website data (produits-laitiers.com) leading to definition of the strategy to refine online presence and increase traffic.
- Skills/Tools Used - Consultancy, project management